SHAPE THE FUTURE

Mothers dream about the kid’s future and shape it from the early age.

Example: touching and real moment from on Oscar ceremony with Ke Huy Quan, who came to America in a refugee’s boat with his mother who supported him from young age. He addresses to her from the screen – «Mom I got an Oscar!».

Different photos & videos of real people finishes the story. These were once mother’s shapes and dreams, but now it became reality.

Situation:

In India over 40 millions kids aged 3-6 are unable to access high-quality education.

Parental engagement can make a critical difference, but parents are not confident in their skills and do not believe that they can contribute .

Rocket Learning program can help mothers to finish simple tasks with the kids via Whats’app. Parents are doubling the time they spend with children on learning and create a bond with pre-schoolers, show the importance of education.

Brief:

To create a film that will move parents in India to believe in their possibilities and thus drive them to take action in taking back control in their child's education with Rocket Learning.

Objectives:

Give the confidence to the parents as the main contributors to kid’s future

Inspire for a bigger aim to follow

Encourage to know more and participate in Rocket Learning program

Strategy & Insight

Insight:

Mothers imagine the kid’s future from the birth moment.

The strategy is to help the mothers to see the bigger aim of her involvement and built the confidence in her abilities of shaping the future by real stories.

We focus on the mothers as the main care givers.

The latest medical studies (Family Peace Foundation) show that kids who receive one-on-one time with a parents do better at school, create greater language skills and higher self-confidence.

Things like self-confidence, willingness to explore outside the comfort zone, coping, academic and social skills are all shown to be strengthened with the parent involvement at a preschool age.