What happens when you ask a group of people about what their mother taught them?

You get a long list of practical things, healthy habits, secret tricks, do’s and don’ts.

But you also get countless learnings, that no one can google or learn from school.

Learnings like being a good person, saying sorry, being thankful, following your dreams, and never giving up.

All lessons that mothers teach children but don’t realize – because not all teachers are teachers, they’re mothers.

Not all parents have an educational background. In India, public schooling mostly focuses on nutrition and daycare, rather than learning. This leaves +40 million low-income children unable to access vital early education. But parents can take charge of their children’s education with Rocket Learning, which provides play-based learning through WhatsApp. Especially mothers, that are the primary caregiver in most families.

However, since many mothers are uneducated, they have no confidence in taking on the role of a teacher. But mothers are already teachers. They’re responsible for providing children with countless life lessons and learnings – they might just need a little help in realizing it.

We needed to empower mothers and convince them, that they can take on the role of a teacher. What better way to do this, than by letting them hear it from children – Children, that are just about to become adults and potentially become parents themselves.

Sometimes, we tend to forget that not all children's educations are carried out by institutional roles, such as teachers, pedagogues, sport-caches, and so on. But the most valuable fountain of life and lessons we learn comes from our mothers.

And motherhood is universal. The love a parent has for a child is not limited by borders, it’s not defined by cultures, and it’s not measured by any socioeconomic status.

With a universal approach to motherhood, we expand the target audience to not only affect Indian mothers but embrace a more global audience. We might not all be mothers - or ever become one, but we all have a strong person in mind just thinking of the word. That’s whom we celebrate and use as motivation because mothers can teach you anything.

By asking people about the things their mothers taught them, we get to see how strong mothers are and how children draw on that strength as they grow throughout their entire life.

We don’t need mothers to become teachers – we just need to remind them, that they already are teachers. With our film, we position Rocket Learning as a tool that supports mothers in their already existing roles. It acknowledges every learning and thereby builds confidence so every mom can be comfortable enough to teach their children – regardless of their background.