Japan
Awards:
Overview
Credits
Background
90% of brain development is achieved by the age of 6. However, parents and Anganwadi workers surroundings of children are unaware of the importance of the first learning step from an early stage.
Describe the creative idea
Based on the famous quote from the Apollo 11 moon landing, "That's one SMALL STEP for a man, one GIANT LEAP for mankind," the VI of the moon and footprints expresses how the SMALL STEP taken by children can change the world.
Describe the execution
In addition to the Moon VI, we created an astronaut avatar so that adults can be excited that our child might have that potential and children can make it their own.