Sparking up the early education. UZBEKISTAN

Uzbekistan

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

Knowledge is light. Light charges us with energy, fire illuminates our darkness.

The first knowledge in a child's life is like small sparks, akin to primary neural connections that emerge in children's minds. When a child first discovers something new, they seem to get a little closer to the light and experience an incomparable joy. An internal spark of desire for knowledge is kindled within them. Sustaining this spark can be a strong emotional aspect of early education. The Rocket Learning project helps children from various background to receive modern education, thus helping to ignite the sparks of knowledge in children's hearts.

Describe the creative idea

That's why we turned to the image of sparks, which with the right education of a child, will flare into a bright inner fire. Growing up, this fire will enable children to develop and discover the world for themselves as they grow up. With the same inner zeal and desire for discovery, rockets are launched into space, and they also use internal energy as their fuel to be launched into the space. The rocket motif is embedded in the name Rocket Learning, and we have kept it in the form of a logo. Our symbol and mascot is a small but ambitious spark. Meet Sparky! Sparky embodies the spark that is in every child, everyone has their own unique and individual, therefore, as a character, Sparky can change its color and content, and thus will suit any child.

Describe the execution

Sparky is adaptive and can work as an independent character, as well as in conjunction with the logo. Each of its rays corresponds to the values and principles of Rocket Learning. He can change his facial expression, increase and decrease, turning into a symbol, but without losing his recognizability. Most importantly, like the logo itself, any child can depict Sparky - any slanted inscription with rays on the left reminds us about Rocket Learning, any drawing of a sun is also our cute and sparkling mascot. The rays of sparkling Sparky can also work separately from the graphics - a simple beam of a flashlight cutting through the darkness reminds us of the little spark that lives in every child.