Netherlands
Overview
Credits
Describe the creative idea
EcoTree and ASICS collaborate to create the 'STEPS TO ZERO' Sneaker, a carbon-neutral shoe that reflects their shared commitment to carbon neutrality and encouraging outdoor exploration. Combining ASICS' low carbon footprint design with EcoTree's carbon offsetting program, the sneaker's production process is completely carbon neutral. As a limited edition release, the STEPS TO ZERO Sneaker invites wearers to connect with nature and make a tangible impact on climate change with every step they take.