The climate crisis extends beyond nature and animals; it encompasses the structure of our society.

Through a mentor’s program we create a ladder of engagement, using the youths superpowers to impact boomers in a long-term way.

89% of those who have been mentored go on to mentor others.

Boomers - it is time to learn from the younger generation

Target group: Young audiences ages of 16-29 with the purpose of helping them reach the actual target group – Boomers.

Through influencers we reach and convert, younger generation from TikTok and Snapchat to the platform were the Boomers are: Facebook.

Facebook “tag a boomer”. Boomers are the most active group on SoMe, spending almost two hours daily on Facebook.

Digital media platforms.

We advertise on digital platforms where boomers are

DOOH. We buy DOOH where Boomers spend time, using hyper local message on each board related to the specific location.

Expected reach first three months ~1.6B

We see a strong long term impression given that mentors program have statistically shown positively effects. And the large influencer network within Gen Z.

Social media

The program will be announced by 3 of the biggest Gen Z influencers on TikTok and Snapchat with a total reach of approx. ~1.5B*

* based on the number of followers

DOOH / Digital media platforms ~5M*

* based on the number of people visiting golf clubs and restaurants on a regular basis in the US each year.

The long-term mentorship program will be launched in connection with Cop 28, on the 30th of November 2023.

This is made possible through the strong digital Gen Z movement. We partner up with some of the largest Gen Z influencers, coming together and spreading the word.