In order to achieve goals of changing the lifestyles of target audience, we need to focus on using tools that allow to self-express. The obvious thing to do is to cooperate with social platforms that are responsible for different spheres of life: social life and entertainment: Instagram and Facebook; dating: Tinder; career: LinkedIn. This will also allow us to reach a wide target group, in which you can find people at different stages of life. After the success of the campaign, we also expect to hear about the use of "Goals'' by other social media. On top of that, we are planning to collaborate with the FC Barcelona team, which is one of the most popular clubs in the world and also has a very large reach (more than 15 million subscriptions on YT). FC Barcelona has a record of environmental actions, so it fits perfectly with the campaign.

In a campaign, it is we who reach the target group with our message. We show up where they spend their free time, look for information and inspiration (3 of 10 Gen Z say they use social media as a place for inspiration). We reach them by partnering with global influencers, best suited to our target group, who put their "Goals" in their bio and thus inspire their followers to do the same. We will have a presence on Spotify with podcasts that will not only build reach (464 million podcast listeners per year), but also educate on how to implement each "Goal." These activities will help create a natural trend, which will help us create a climate-positive lifestyle. In addition to these activities, short videos will be created in collaboration with FC Barcelona, which will be used to promote the campaign in Paid activities on social media globally.