We promote the early morning eco-system to encourage the Awakened People wake up and

start their day from first light, our partners over the world (Not only the original New Zero World partners but any brands - could just be a local young boutique, or mega brands like Nike and Apple) also start their business early as they seize the business opportunity for sale events. Their early opening hours and promotional activities (6-7am discount and limited products) also serve to strengthen the Awakened eco-system.

　　The more people join this community, the higher motivation of unawaken people to provoke and make this solution even more success as a unity. This halo effect will spread among the youth or even beyond the youth to have hope against climate crisis.

　　Our media will be highly focus on social it is the most appealing media to youngsters, have share nature that can be viral to spread the Awakened ideology. We will have a counting electricity meter on our website showing how much electricity is saved by social #THEAWAKENED challenge, inviting everyone to contribute towards electricity conservation as a community.

　　Starting from New Zero World Official social channels to announce the campaign by also inviting KOLs and Media partners launching DOOH to spread the idea, it will trigger a ripple effect: Business advertise independently with seeking sales opportunities, user generated content from the Awakened will also share their early morning life or special products in social media. This integrated approach can maximize reach, engagement and action towards climate change with become a long-terms movement to fight against climate crisis.