The Earth Duty Free

Taiwan

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Describe the creative idea

Introducing "The Earth Duty Free" initiative, which signifies the purpose of carbon credits: to compensate for unavoidable carbon emissions and reduce the burden on the environment through a “tax-refund” of our planet Earth. "The Earth Duty Free" starts with a brand new tag, and spread on for duty-free retail outlets, retail stores in popular tourist destinations, airports and even airlines around the globe to join by putting on this label, providing consumers a new option of “tax-refund” in carbon credits. While purchasing duty-free items during their travels, consumers can choose stores or products labeled with "Earth Duty Free" and choose to claim their taxes refund into the purchase of carbon credits. We aim to transform the cumbersome tax refund process into a simple and Earth-friendly action.