Kazakhstan
Overview
Credits
Campaign Summary
Like many generative AIs, ours serves as both a conversational partner and a work tool, with a twist: it has mental disorders. Through its image, text, and voice responses, users gain insights into various mental states, learning to communicate effectively with individuals facing mental challenges. It offers a safe space to understand and respond positively, guiding users towards self-education with articles on mental health disorders and first help options, all backed by our supportive foundation's website. Education is the best way to overcome stereotypes. And interactive learning is the best type of education.
Creative Insight
The younger generation, that reportedly is the most impacted by mental health issues (25.3%), remains the most relevant audience. Despite being well-informed, mental health is often a taboo topic for them, perceived as a sign of weak character. However, mental health issues are just cognitive malfunctions that anyone can experience. Thus, AI, devoid of personality traits but equipped with cognition, can help dismantle this stigma, encouraging open discussions and seeking assistance for mental health problems. Education is the best way to overcome stigma.