Introducing "The Greench"project.

Inspired by the iconic character that stole Christmas, we have decided to "steal" the most emblematic Christmas trees around the world and change them for a small natural pine to make it clear that we cannot continue to worry more about an artificial tree instead of millions of trees that are deforested every year.

During a supposed new Christmas tree reveal event in various cities, the citizens will soon discover that their iconic pine trees have disappeared, and in their place has been left a small pine tree along with a QR Code.

When users scan it, they will learn about the amazing cause behind this initiative: acquiring carbon credits to offset the carbon footprints we create, and showing that by working together as a community, we can start caring more about the environment instead of material topics.