Inside the frame of a phone, we see an Indian mother holding her baby during a gathering. The baby seems alarmed, she soothingly says, “Don’t cry. Everything will be fine.”

We see the kid learn how to walk as the mother cheers on, “You can do this! Just one more step!”

We navigate through different life lessons— not wasting food, not talking to strangers, not lying, and Indian mother classics like oiling your hair and never throwing away a plastic bag. Her voice remains a constant source of guidance.

Finally, we see the Rocket Learning WhatsApp group. The task of the day is drawing a butterfly. Compared to everything the mother has taught through the film, this lesson seems the simplest.

As she sends her child’s creation in minutes, supers remind that mothers already are teachers. And of all the lessons they teach, the educational ones are likely the easiest.

Over 40 million children in rural and semi-urban India cannot access quality education. 43% of kids aged 3 to 6 cannot recognize the alphabet and 35% cannot remember numbers 1 to 9.

Parental involvement is indispensable in a child's education, especially during the foundational years. The problem? Parents, especially mothers, lack the awareness and confidence to participate in their child's education, more when they are uneducated themselves.

Rocket Learning leverages the near ubiquitous existence of smartphones and WhatsApp across India to provide a unique solution. Short, contextualized content delivered everyday via WhatsApp groups help kids learn with play-based activities. They're simple enough for a mother at any educational level to understand. Plus, moms don't have to download any special app or learn any new skills.

Our challenge is to help Indian mothers feel confident and empowered enough to be an active participant in their child's education and shape their future.

With lower access to education and a generally patriarchal society, Indian mothers are left feeling like they have no voice when it comes to their children's education.

And yet, throughout your life, the voice you hear in your head — teaching you, nudging you, rooting for you or even scolding you — is the voice of your mom.

The love of an Indian mother is a tough love. It is industrial strength. Her love often manifests as lessons that she teaches you as a child and that you carry with you throughout your life — mostly because she will never let you forget them.

Our goal with this film isn't to help Indian moms feel confident enough to be a teacher. It is to remind them that they already are.

From learning how to walk to guiding every important step you'll take in life, from learning how to talk to having tough conversations as you grow — moms are constantly teaching. They are the first teachers. And the forever ones. Imagine the possibilities when they become more intentional with participating in their child’s education.

Rocket Learning provides simple tools, all through WhatsApp, that allow them to use their voice in being a catalyst for their child’s future. They're already doing a phenomenal job at teaching some of life's toughest lessons and these simple lessons have got nothing on them.