Nigeria
Overview
Credits
Background
Shift the perception of Indian parents from seeing Anganwadi centers as just a place of nutrition to a place of learning by getting them involved in the learning process.
Describe the creative idea
Utilize the idea of ranking to create awareness of learning
Describe the strategy
A ranking system where kids get points for actually attending, participating and excelling in all the learning activities at the Anganwandi.
Results will be published periodically on Whatsapp groups to show how the kids are performing compared to their peers.
The top ranking kids wins incentives for themselves and their parents.
Describe the execution
Kids are awarded points daily based on set rules and activities.
The top 10 standings are posted weekly on whatsapp groups to inspire parents to get their children to take learning seriously and get their kids to learn actively
Parents can interact with a whatsapp bot to see the position and points of their kids
The points are reset monthly to give everyone a fresh and equal opportunity to compete
Links to new tasks and study contents will be attached to the standing to drive parent to the contents on YouTube