In a society of gender inequality, most of the victims and supporters of 
early marriage are women. Since men are not victims, interest is relatively low.

On the other hand, substantial change can be urged only when men with great influence participate. In order to encourage male participation, an emphathy must be formed.

What about making men victims for the sake of men's emphathy & participation? We create The Reversed World campaign where the roles of men and women are reversed.

One of the best way to experience the brand or service is 'POP-UP Store'
Our campaign organically extends to various (three) media around the pop-up store space. And each media leads to these steps :
1.awareness 2.experience 3.action.