As Rocket Learning serves as the main heartbeat that equips low-income families with the necessary tools to educate their children,

it creates a transformative rhythm that will resonate through future generations, breaking the chains of poverty and paving the way for lasting change.

Our idea of positioning Rocket Learning as a Rhythm of Life artfully communicates the brand story through visually captivating design elements on educational materials, evoking a profound impression that showcases Rocket Learning as a professional, capable, and committed organization, compelling government entities and funders to recognize its immense value and impact.

The logo is inspired by the activities that Rocket Learning provides. Through these activities, we realized that the exercises can be categorized into three different senses: touch, speech, and sound. We believe that these categories are beneficial in helping children learn and grow. Therefore, we want to showcase these categories on our logo and convey the stories through symbols, with the central focus being the people—the core of our brand identity.

The logo is meticulously crafted to portray a ripple effect, symbolizing how Rocket Learning serves as the heart of change. It represents the profound impact that the organization creates, extending far beyond the present moment, and generating a rhythmic ripple effect that will resonate through generations to come.

Our mascots are an extension of the heart of our logo and we want to use the symbol as a part of the daily activities.

The colours are inspired by the vibrant colours of the communities and areas that associated closely to kids across villages in India. We want the colour to help gives a fun and positive energy as well as appealing in the eyes of the audiences.