Collaboration is the key to create a positive change for the world and a formula that this generation embraces more and more every day, this is why we will make collabs with the main sneaker brands in the world and we will take advantage that the world day of the climate crisis is the month with the biggest shoe launch in the world, to hack the feet that mobilize all young people under a clear and forceful message, to move in favor of the world's problems.

Young people from 16 to 22 years old who actively follow and mobilize under this cause. We will use all their codes, messages and symbols to integrate organically in their world and conversation.

We will make the stone of young people, the most important means to mobilize a whole generation.

We will take advantage of the fact that the sneaker culture unifies and integrates a single message and mobilizes young people to use its channels as the perfect space to promote our media.

We will collect stones in the most affected areas of the most urgent problems of active young people.

Then, we will take these stones, by cause, to the world's most important shoe brand stores.

EACH STONE WILL LEAD TO A LANDING WHERE YOUNG PEOPLE WILL BE ABLE TO SPONSOR A CAUSE AND START ACTING IMMEDIATELY.

Then, we will make the stone the accessory that invites more young people to take action. The stone can be sent to another person and will become a symbol of culture for the world.

We will also scale the idea with a special packing for world leaders and people who can create a representative change to mobilize more young people.