The Tale Of A Tiger

France

Young Entry Asset

Overview

Credits

Overview

Write a short summary of what happens in the film

The film takes inspiration from a famous Indian myth. It recounts the story of Waghoba,

a deity celebrated in different Indian cultures. Although, tigers are a recurring theme in South Asian traditions. Understandably, this animal is symbolic of courage and force.

Waghoba is the protector of the forest and communities. In our tale, he becomes legendary thanks to his mighty claws, a metaphor for knowledge. Claws for which he thanks his mother, who herself didn’t have great claws but managed nevertheless to give great claws. As we move through the story, we realize the true hero is the mother.

To illustrate our tale, we are showing and celebrating the real-life tigress’, the parents who despite not having knowledge, have the courage to teach their young.

We want to inspire that a bit of care towards someone can result in the care of whole communities.

(using exclusively Rocket Learning field footage)

Background

3 to 6 year olds who do not have access to education enter life unprepared and this results in a difficulty of learning later in life. The parents, critical to the children’s start in life, need the motivation and confidence to engage in educational activities, especially when uneducated.

Rocket Learning aims to alleviate these fears by proposing play-based lesson to complete with their children.

Strategy and Insight

For every parent their kid is one in a billion but in a country with more than two billion people, the sense of helplessness for an uneducated mother is almost crushing.

We need to create a shift of mentality in those mothers, making them feel confident in their inner power to guide and accompany their kid on their path.

The most powerful way for a mother to feel strong and confident is when she feels she is admired and respected by their children. This film is a declaration of love from a son to his mother, aiming to making her feel so fearless that she can find in herself the strength to take the step.

We close the film by packing up Rocket Learning’s service in a clear and simple way.