Buying ecotrees is so urgent that even we don't wasted time and buy some. Everyone could ask for something, but few could spread the desire to join the change taking the lead.

People today don't believe in advertising cause is easier to say things that demonstrate with actions. They value the ads with real changes. So the print ad answers the brief demonstrating the urgency to take action, making our target audience appreciate and spread the urgency. Taking the lead is better than asking for something.