Every country has a different outlook on time. For countries like India, time is more lenient meaning being late is usually okay. Though they hold this belief in most parts, but when it comes to marriage they think the earlier the better.

Which reminds us of the popular saying:

"If her age is on the clock, she isn't ready for the c*ck."

So we thought of using this habitual insight and a widely popular saying to combat the issue of child marriage, by simply telling them to "Think with your clock". An idea that asks them to relook their view on child marriage like how they would look at time.