Background

Rocket Learning is a non-profit platform that uses tech to provide Early Childhood Education (ECE) for kids in their foundational years. They have good reach and have been rapidly expanding within the last 3 years, however, though they are seen as equipped, they are not considered capable.

Creative Idea:

To help Rocket Learning be seen as a professional, capable and well culturally rooted brand, we have come up with a new logo and tagline that showcases its collaborative nature as well as being well equipped with building blocks for a great foundation for young kids between the ages of 3 to 6.

Execution:

Our Logo:

Each block in the logo represents a different stakeholder in Rocket Learning. The first is Anganwadi, an integral part of the organization, the second is the government, there to ensure that policies around education for children are favorable and the third represents the company, all of which come together to uphold the child, which is represented in a triangle.

Our Mascot - Shashi

Shashi is there whenever, wherever; cheers the kids on and rewards them through their parents for every achievement, aids the Anganwadi workers with resources to teach the kids, also there to welcome visitors and potential fundraisers who visit our website.

How it evolves:

Shashi is an adaptable character that can be used across channels. We’ll collaborate with Meta to make shareable stickers on Whatsapp and Facebook. It’ll also be the AI chatbot on websites and feature in tutorials and short videos for students.