Anganwadi Centers have played a crucial role in caring for, nurturing, and educating children in India for many years. However, a stark reality remains: 35 million children in India are unable to recognize a single letter or number by the age of six. Rocket Learning aims to address this issue by placing learning as the cornerstone to unlock education for all and transform these centers into educational hubs that foster intelligence and create opportunities. Despite this vision, many parents still perceive them as merely "Porridge centers." The challenge lies in changing their perception and making them see beyond their reality.

We create a new Vision of the Future based on the perception that people believe in what they can see or what we can show them. By leveraging augmented reality (AR) technology, Rocket Learning can demonstrate the real possibilities that the education system offers for the future of children in India. Through the use of WhatsApp groups, parents will share videos of their children doing their homework and using an algorithm and AR, these videos will be transformed into simulations of the child's future reality, depicting them as successful professionals or even the future president of the country. This immersive experience will help parents visualize the opportunities provided by Rocket Learning's education system and inspire them to believe in its potential.

The strategy is to challenge the limited perception that these mothers between the ages of 18 and 35 have of the Anganwadi Centers. For this, we will make them part of the process, using their search data on social networks, we will generate artificial profiles of children looking like influential leaders, and we will make them imagine with the question "What if...?", "What if your child was A world leader against environmental pollution?”, “What if your son was among the best specialized doctors in India?”; through videos on WhatsApp, a form of content that they already create and consume, also making them creators about the future of their children.

This content and the algorithm will also be available through our digital platforms, to encourage the use of the resource based on the vision of the future of each child. Thus generating an impressive and massive digital campaign for the audience.

1 - Spread awareness and educated, by recreating their own children’s homework video with a vision of their future because of learning.

2 Build brand affiliation through content generated and shared on other platforms using #WhatIf

3 - Call to action by visiting the landing page www.rocketlearning.org to find current educational programs and meet the teachers who are part of it.