Hyperfocusing on the upward trend where 17% of Singaporeans face mental health issues, we wanted to put into perspective how much 17% actually is — that it’s much more likely to happen than you expect.

With that, we want audiences to understand how common mental health issues really are,

with two main goals — helping those that suffer break free of the fear, becoming more willing to seek help & have those around them be more perceptive regarding these issues, extending their hand.

Statistics are usually overlooked as they tend to involve a lot of numbers and are inanimate. Through our digitally-driven campaign, these statistics become the main driving point to help raise attention and create conversations among the general public.

Leveraging on social media platforms, a gamified microsite, and a series of podcasts, our digital campaign will amplify the relatability and importance of these key statistics in relation to mental health.