No one expects sexual appeal from a company committed to protecting the environment. So we decided to grab attention by propositioning people to have a “treesome” with a tree for cash and promising a rewarding experience for all parties involved. And it will be (aside from questionable consent): the tree will be taken care of, the customer will get profit.

EcoTree wanted to create a “hook” that will lead people to the website for a more thorough explanation. By opening up with humor, we hope to make people laugh, share the campaign, point out the posters on the streets, talk about it and the company itself.

Even though our target audience has an age range from 25 to 55, we decided to focus on the younger generation as it’s more excitable and ready to engage.