The perception of parents in regards to Anganwadi centers (AWC) is focused primarily on nutrition and child care. The focus on education is secondary, as parents distrust the center's capabilities to offer a high quality early education. However, in recent years, the Indian government launched the “Poshan Bhi, Padhai Bhi” program, making a statement and strong efforts to upgrade the more than 1.3 million AWC into centers of learning.

The challenge for this project is to change the perception that Indian parents have of the Anganwadi centers, building trust on the quality of the education that these centers offer. Indians parents from every social class believe that education is vital and will only take their children to centers they deem qualified enough.

Moreover, children who attend AWC many times do not do so regularly, so initiatives to guarantee a higher assistance rate are welcome.

GAMEMEFICATED LEARNING is a revolutionizing method that mixes games and memes (low data content) to build Indian parents’ trust on early public education in Anganwadi centers (AWC) through entertainment, humor and parental empowerment.

Gamemefication aims to educate parents about the topics being taught at school through humor and encourage participation through little games that could be played in class as well. Memes and games locally adaptable (by humor and language) so that no AWC gets left behind.

We will do so through the already implemented channels that have been proven successful so far: WhatsApp and Youtube.

Participation and commitment will have its perks, to increase class attendance: parents who interact in the WhatsApp groups regularly and whose children attend a minimum of classes will be celebrated.

Indians love gaming and memes; a society that values and enjoys humor and entertainment. Indian Young Adults (18-36) spend 31 minutes daily consuming memes. The level of meme consumption in India has the potential to shift perspectives. Moreover, 98% of Indians using smartphones play games regularly. Studies even show that women play more than men.

A strategy based on low data content tailored to parents (especially mothers) through WhatsApp and Youtube. Content related to the lessons that their children are currently absorbing in class.

To fight parents' distrust in AWC as great educational centers for children in the ages 3-6 and to increase attendance, our strategy will get the parents hooked through entertainment, humor and rewards that celebrate commitment, shifting the perception of the centers. Parents will be real time witnesses of the lessons their children are learning, putting quality education in the center of the equation.

GAMEMEFICATED LEARNING is aimed at entertaining and educating parents with the ultimate goal of shifting the perception they have about AWC.

To do so, GAMEMEFICATED LEARNING works with a three step process:

ENTERTAIN: sharing of a meme and a game (ex: guess the word, multiple choice, emoji-related games, etc) everyday, tailored to the curriculum of the AWC through Whatsapp Groups to generate interests and engagement from the parents, with entertainment and humor as the mail tools.

LEARN: daily Youtube Short that solves and explains the game and meme of that day. Once the parents have tried to solve the game, they will receive a link through the WhatsApp group to discover the solutions, with the same educational theory that their children receive.

CELEBRATE: parents that interact the most and whose children attend classes the most will receive a monthly certificate - Parents of the Month.