Spikes Asia
SAATCHI & SAATCHI, Melbourne / TOYOTA / 2022
Overview
Entries
Credits
Execution
In this film, we follow Ryley Batt as he plays a game of wheelchair rugby and the re-engineering of his equipment by Toyota. Each crash, try, jostle and flowing movement showcases the true nature of the brutal sport. As the game plays out, it becomes clear Ryley's wheelchair is giving him discomfort and limiting his ability to play.
At a critical moment in the game, Ryley is thrown from his wheelchair and here we see the role Toyota had in helping him perform at his best. We see a quick fire series of shots showing the new designs for his equipment, the scanning of his body, the machine milling his new seat, and the powder coating of his chair. Ryley then receives his new equipment tailor made to his body. Ryley lands back in the game with his new equipment knowing it will never hold him back.
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