Cannes Lions
SAATCHI & SAATCHI, Copenhagen / TOYOTA / 2014
Overview
Entries
Credits
Execution
We Googled exact sentences about hybrid cars that would come up with 0 results.
Then we constructed unique Toyota web pages and micro-sites containing these exact sentences allowing Google to index them.
Now there was only one result. Toyota Hybrid.
We then used the tiny print ads to invite people search Google for our sentences.
Outcome
Traffic to Toyota's Hybrid pages was up on average 294%, when our little prints ads ran.
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