Cannes Lions
BBDO BELGIUM, Brussels / LIDL / 2018
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This radio commercial lets the listener hear a recipe for a homemade hamburger in the form of sound. Only one singer’s voice is heard, singing the separate ingredients in the right order of use. The melodies of each ingredient are mixed together a capella style, letting the ingredients flow together and form a piece of music that sounds delicious. Just like the flavour combinations taste together in your mouth. Right before the final touch of the recipe is added, a voice over directs you to an online recipe platform.
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