We created a unique “origami world”, where paper predators and preys spring to life with an ordinary desk and typical office supplies in the background. This micro-universe is a visually stunning metaphor for the vulnerability of our real world, and reflect our real life problems: air-pollution, deforestation, overfishing, climate-change. Thus making these abstract, complex environmental issues more tangible for everyone.

The film’s central motif is the delicate relationship between human environment and the natural world. It’s one single trip around an all-so-familiar, relatable scene packed with visual metaphors for the pivotal issues of WWF’s creed.

Origami is an ancient and traditional art form that is made one of the most natural ingredient: paper. Its design possibilities are endless; it’s pure, simple and stylized formal language gives back the very economic design of nature. It reflect the vulnerability and fragility of nature, as well as the idea of “connectedness”; that our lives influence each other, and on a very organic level we are all connected.

Paper is the ideal raw material to represent vulnerability (wrinkling, breakage, contamination). It expresses the fragility of wildlife with simple, but meaningful metaphors pointing to the impact of man on the environment. On the other hand, paper can be referenced as a blank canvas, a space for artistic actions.

From a design point of view, the simplified shapes of origami animals manage to contain and reflect the main characteristics of the living world.

The 120 second-long commercial was broadcasted in 41 cinemas across Hungary, before the screening of a documentary movie about the wildlife of a specific region of Hungary called “Kunsag” (titled: The wild “Kunsag”) It meant 784 individual screenings, during the campaign period of March 20 – December 31, 2016.

It was also aired by the Hungarian Ozone Network Tv-channel, and posted in Instagram by the Discovery Channel as well.