The challenge was to find a simple solution that could say two things: the role of trees in protecting wildlife and vice versa.

Trees and wildlife both need each other to survive. WWF wanted to convey this as part of their message about protecting the environment.

We found an elegant graphic solution. The images of endangered animals were created using trees. Thus conveying the message that both trees and wildlife need each other.

The posters were eye-catching and broke the clutter. It was well-liked and got very good reviews.