Product Design Lions > Goods

BLINK TO SPEAK

TBWA\INDIA, Mumbai / ASHA EK HOPE FOUNDATION / 2018

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Case Film
Supporting Content

Overview

Credits

Overview

CampaignDescription

NeuroGen Brain & Spine Institute and Asha Ek Hope Foundation (a non-profit) are world renowned organisations that support and treat people with motor neuron disease (MND) and other brain and spine injuries.

There is a bigger battle than the fatal diseases for their patients. The simple act of communication. So NeuroGen and Asha Ek Hope always felt a need for a simple, accessible and affordable method of communication for patients with an alert mind but a paralysed body.

The eye language is specially conceptualised and designed for patients, their families and caregivers to ease their difficulty in speech. This book will help patients all over the world and spread awareness about their struggles and challenges.

Execution

The world’s first eye language is in the form of a guide book. Using eight simple eye movements, we built various combinations that were convenient for patients with any kind of paralysis. We interviewed many patients, caregivers and doctors to choose the messages that were most commonly needed by patients. The key design elements in the eye language guide are the illustrations of the eyes, the choice of typography for actions, its meaning and the choice of colours.

The design uses the principles of display design. Warm Pink and Sea Green have a calming effect to the eyes. Sea green is also a healing colour. Dark blue used in the design eases legibility for the eyes. Typography is bold, geometric and designed for instructions. Each page is self-explanatory with clear uses. The hardbound book will help the caregiver to hold it easily in front of the patient. Each paper is coated to prevent stains.

The book is the most effective and no-cost method of communication for paralysis patients. Caregivers, family members and trained nurses use the eye language guide to interact and beat speech difficulties.

Outcome

Blink To Speak has given a new hope to paralysed patients and their families. Now they have the power to express with the help of Asha Ek Hope and NeuroGen. Over 5000 patients are now using or getting trained to use the eye language. With a social media reach of over 3 million.

The world’s first eye language has been applauded and shared by major Indian publications like The Times Of India and The Better India. And has been endorsed by the International Association ALS / MND and ALS India.

Over the years there has been extensive research and spend on hi-tech assistive tools for communication. But Blink To Speak is an easy no-cost solution, that is changing people’s lives in every corner of the world.

The eye language guide will not just help patients, but also sensitise people about incurable brain and spine disorders.

Synopsis

An estimated 60 million patients of ALS, MNDs, spinal cord injuries, and paralysis live all around the world with a paralysed body and an alert mind.

NeuroGen and Asha Ek Hope wanted to help these patients. They are able to give these patients a longer life, but no power to communicate. Because the alternative methods of communication like the E-TRAN board are very tedious and the hi-tech assistive tools unaffordable. Every day patients struggle to communicate their needs. And the only body part that is functional till the very end, are their eyes.

So we set out to find a solution which was convenient and accessible for all. These organisations distributed over 5000 Blink To Speak books to patients and their families, for free. The cost of printing each book was 7 US dollars. Making sure that the eye language reaches the maximum number of people at the minimum cost.

More Entries from Medical Products in Product Design Lions

24 items

Grand Prix Cannes Lions
KINGO

Social Impact

KINGO

KINGO, OGILVY COLOMBIA

(opens in a new tab)

More Entries from TBWA\INDIA

24 items

Grand Prix Cannes Lions
BLINK TO SPEAK

Grand Prix For Good Health

BLINK TO SPEAK

ASHA EK HOPE FOUNDATION, TBWA\INDIA

(opens in a new tab)