‘Radio Hauraki’ - the world’s original off-shore pirate rock radio station, had grown old. It had lost its revolutionary edge, and its spirit. Worse still, it had become dull and boring.

Re-capture the revolutionary spirit of NZ’s original pirate rock radio station. ‘Disrupt the airwaves.’

We knew we’d succeeded when our Psy Ops clip appeared on The Onion, and Comedy Central websites, as well as on the Facebook page of Radio Hauraki’s biggest competitor “The Rock”.The viral ad campaign spread even further than we thought possible on the back of the greatest regime change in decades with Algeria, Egypt, Bahrain, Yemen and Libya shaken up. Given the revolutions, regime change and state collapse, our “covert Psy Ops” viral was not only timely; it was incredibly believable.

Just after Xmas 2010 we released a film of a covert US Psy Ops expedition conducted in Iran. In 2005, the President of Iran banned western rock music, so we made it look like US Forces had dropped in amps, guitars etc to the Iranian underground. There was no clue as to where the film came from. We created an online identity called Vidileaks and shared the film. Soon it was on the radar of 30,000+ people around the world.

We then released a 30s viral clip that showed it was Radio Hauraki who masterminded the plot.

The campaign reflected a modern day parallel of the original Radio Hauraki story born in 1966, to illegally broadcast rock music across the airwaves to a rock loving audience which unbelievably, the NZ government of the day had declared illegal.