Detecting prostate cancer in time can save lives. The examination used to detect it suffers from bad press among most of the male population, and is a taboo topic. This project aimed to attack all the barriers and encourage men to undergo the exam.

Prostate cancer is the most common cancer in adult men. Early detection can save many lives, but the examination used to detect it is considered a taboo topic. On top of this, many believe it's an uncomfortable, painful and invasive procedure. To prove that it isn't, and to help shatter that taboo, we created a spot in which the test was carried out on the speaker as he recorded himself.

none

Prostate cancer is the most common cancer in adult men. Early detection can save many lives, but the examination used to detect it is considered a taboo topic. On top of this, many believe it's an uncomfortable, painful and invasive procedure.