This work is relevant for Creative Commerce due to its profound impact on local businesses' growth and sustainability.

By ingeniously transforming credit card benefits into dynamic, personalized advertisements, the campaign introduces an innovative media touchpoint that effectively amplifies the visibility of small enterprises.

This initiative not only revolutionizes consumer engagement with credit card perks but also strategically leverages spending behavior and geotargeting to direct attention toward local commerce hubs.

Cardverts succeeded in fostering economic growth through inventive solutions that synergize consumer behavior insights with localized marketing tactics.

In the UAE's dynamic retail environment, marked by vast malls and extensive shopping festivals, local businesses face the challenge of standing out amidst a barrage of promotions.

The intense competition necessitates these enterprises to find innovative methods to attract consumer attention and enhance engagement.

Recognizing this, a digital innovation was developed to seamlessly enhance the visibility of small businesses, focusing on leveraging existing consumer behaviors in a disruptive way.

With the world’s largest malls and festivals just for shopping, the UAE is no stranger to endless promos.

Local businesses struggle to stand out amidst the promotional noise, compounded by a lack of engagement with credit card benefits that often support independent merchants.

Though most people have credit cards, 7 in 10 fail to use any of the card benefits that often support independent merchants – leading to businesses losing more than 900 million dollars.

And that’s because these benefits are lost in the fine print, meaning cardholders lose out on all the offers available to them.

The objective of Cardverts was to revolutionize consumer engagement with credit card benefits, driving awareness and utilization through personalized, geo-targeted advertisements to support local businesses and enhance consumer savings.

Cardverts reimagines the concept of credit card benefits by transforming them into dynamic, personalized advertisements.

This personalized design approach not only heightened the appeal of each offer but also enhanced user experience by seamlessly integrating these promotions into the consumer's digital wallet, making every benefit visually distinct and easily accessible at a glance.

Utilizing geo-location technology and data-driven insights into shopping habits, the campaign turns overlooked card perks into engaging, directly relevant offers for users.

The strategy was centered on leveraging technology to make credit card benefits more accessible and more relevant to consumers.

Recognizing that many cardholders in the UAE are unaware of the benefits their cards offer, the campaign used geo-location and data analytics to personalize advertising content.

Targeting was twofold: it was aimed at consumers who actively use their credit cards but might not be aware of all the benefits, and was also aimed at local businesses seeking more visibility.

By integrating these ads into e& money’s app, Cardverts ensured that offers were not just seen but acted upon.

The approach was holistic, combining data gathering with creative execution to transform how consumers interact with their credit cards, turning every transaction into an opportunity for promotions’ discovery and clients’ engagement.

The execution of Cardverts involved a meticulous process whereby each partner promotion was designed to display distinctively on the consumer's card within the e-wallet app.

This initiative was rolled out through the e& money app, leveraging advanced geo-location technology and data analytics to present personalized advertisements based on users’ shopping habits and preferences.

The campaign was strategically launched to coincide with peak shopping seasons, ensuring maximum visibility and engagement.

The placement of these visually engaging promotions was carefully curated within the app, allowing for seamless integration into the user experience.

The scale of execution was substantial, with over 2,200 Cardverts created for more than 450 participating brands, providing a direct pathway for businesses to connect with their target audience in a novel and impactful way.

Designing a new media space for e& money to effectively reach new audiences, set to transform the financial landscape with:

+450 brands signing up

+2200 Cardverts to be displayed 

$2M Free advertising potential for partners

With Cardverts, e& money designed the first-ever cards that turn the lost out into the unmissable.