To highlight how irreplaceable koalas like Kenny, Cushelle's mascot are, we created Jo, fictional founder of the equally fictional Koala Academy, who decided the best way to handle the koala crisis was to train other animals to act like koalas in the event they go extinct.

In this film, Jo’s attempting to feed eucalyptus leaves (the koala's staple food) to a crocodile called 'Fatima.' Fatima doesn't fancy them. Not one bit. That’s because koalas are one of only a few creatures in the whole world to stomach them. That’s when we learn of their plight - 60,000 were killed, injured or displaced in the bushfires, pushing one of the most unique animals in the world towards extinction.

The film then cuts to a pack of Cushelle. Its iconic mascot missing from the pack, pointing to how we can help save koalas by buying special Cushelle x WWF packs.

Cushelle's mascot, a koala called Kenny, is a well-known and well loved character in the UK.