Radio and Audio > Product & Service

D + A + N IS DAN

JWT SPAIN, Madrid / UNICEF / 2012

Awards:

Silver Cannes Lions
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Overview

Credits

Overview

BriefExplanation

Unicef radio campaign to highlight the importance of infant education in developing countries. The radio slots show how something so simple as learning to read can mark a before and an after in the life of millions of children

ScriptInEnglish

VO. Girl:D…Da….Daa…Daay.....Daayn....Daaange...Daaangerre....Daaangerrr...Mmm...Mmm...Miiii...Miiinn...Miiinne...Miiinness...She manages to finish reading the message and repeats the whole thing.VO Girl: Danger minesVO: Knowing how to read can save lives, could save her lifeThat’s why Unicef works in hundreds of countries for all children to have the right to a basic education, like learning to read.Support Unicef at www.unicef.es

ScriptInOriginalLanguage

Escuchamos a una niña intentando leer algo, le cuesta mucho. Lee cada sílaba muy despacio.Loc. Niña: P…Pee…Peee…Peeelp…Peeeli…Peeelig…Peeelig…Peeeligrrr…Peeeligrro…Mmm…Mmm…Miiim…Miinn…Miinn…Miinna…Minnas…La niña consigue terminar de leer el mensaje y lo repite entero.Loc. Niña: Peligro minasLo.Off: Saber leer puede salvarle la vida.Por eso Unicef trabaja en cientos de países para que todos los niños tengan derecho a una educación básica, como es aprender a leer.

Colabora con Unicef en www.unicef.es

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