361 is China’s 3rd largest sportswear brand which specializes in footwear, apparel and accessories.

Just like the rest of the world, China loves the World Cup more than any other sporting event. But this year there was one major problem: time zones. The last match of the every evening was broadcast at 2:30 am in China. By the time the match had ended, it was almost time for work again. During the thirty days of the World Cup, millions of fans would either struggle to drag themselves back to the office, take sick leave or miss the matches.

361 wanted to give these dedicated fans the one thing they would need most: more sleep.We delayed the workday. We proposed that employees begin working 1, 2 or 3 hours later than usual and stay the same number of hours at end of the day.We used RenRen - China's largest social media site to influence employees into petitioning their boss.

Our application empowered employees to rally together and send petitions to delay the workday.- 7,211,075 petitions were sent- 4,102,954 people had their workday delayed.

361 wanted to give these dedicated fans the one thing they would need most: more sleep.

We used RenRen - China's largest social media site - to influence employees into petitioning their boss.

Our application empowered employees to rally together and send petitions to delay the workday.

- HR Department: petitions were sent to the HR department. - Boss: finally, the boss received the collection and felt the pressure to delay the workday.

- 7,211,075 petitions were sent - Covered by CCTV, Sports Illustrated and other major news networks - Covered by over 540,000 blogs- 4,102,954 people had their workday delayed - 12,508 global and local companies participated in the project - Generated US $5.7 million worth of free media coverage and "Delay the Workday" became a popular online saying.

We delayed the workday. We proposed that employees begin working 1, 2 or 3 hours later than usual and stay the same number of hours at end of the day.

361 is China’s 3rd largest sportswear brand, specializing in footwear, apparel and accessories.

Just like the rest of the world, China loves the World Cup more than any other sporting event. But this year there was one major problem: time zones. The last match of the every evening was broadcast at 2:30 am in China. By the time the match had ended, it’s almost time for work again. During the thirty days of the World Cup, millions of fans would either struggle to drag themselves back to the office, take sick leave or miss the matches. 361 wanted to give these dedicated fans the one thing they would need most: more sleep.