The stunt was completed in March 09, too early to conclude anything about the results.

The key insight was the basis for the stunt. Our arenas were cafés, colleges, the university and the central station.With help of a laptop, connected to a router, we gave the audience a new network to leech on. The audience connected to our network. They open the browser. Suddenly they found themselves inside someone else’s mailbox. With the help of a proxy server, we controlled everything the audience viewed. The inbox contained fake news, miscellaneous receipts, hotel bookings, travel plans, stalker pictures, killing confessions, and so on… After a while, the message was revealed...

Playcom Oslo is a DVD shop in downtown Oslo.

AIM: Generate recognition to Playcom Oslo by a teaser campaign for Dexter season 2, as well as increasing the sales of Dexter DVDs, and all other DVDs in general.

Since it is a cluttered market with many competitors we wanted to create something that made Playcom Oslo stand out in an engaging manner, and that would create a buzz for its target market.

Dexter is a popular TV-series from HBO, where you get inside the mind of a serial killer. How could we give this experience to the target audience?

KEY INSIGHT: People bring their laptops everywhere, and many of them are sponging non-secured wireless Internet connections.