Modern people are trying to find new forms of sex – threesomes, polyamory, open relationships, etc. Our goal was to increase knowledge about PrEP (as an additional way to protect against HIV) among young people, as sex experiments are most specific to this target audience.

We have shown that PrEP is suitable not only for a specific audience but for everyone who has an active sex life. To tell that any sex is normal sex if it is safe, we created a series of 30 illustrations with different sex scenes and different characters of any sexual orientation and gender identity. The only thing that unites is the shape of the blue PrEP pill, which symbolizes protection.

We created a series of posters in A1, A2, and A3 format, which were based on 30 unique illustrations. We took flat illustrations as the main style and added some shadows for volume. This solution allowed us to perform several tasks at once. First, sex is a hot topic, and we could not look obscene. We needed to show sex, but so as not to infuriate the more conservative older generation. Secondly, minimalism has allowed us to be closer to young people, because it surrounds them everywhere: in third-wave cafes, clothing, and mobile games. We chose white as the background color. It best conveys purity and helps focus people's attention on the central blue object of the composition.

We placed a series of posters in popular places in Kyiv and other large cities of Ukraine. In cafes, bars, clubs. And also in educational institutions and medical centers. The poster campaign helped increase awareness of PrEP among young people in Ukraine as an additional way of protection.