Social and Influencer > Viral Advertising
TBWA\PHS, Helsinki / CFP BRANDS / 2010
Awards:
Overview
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Drama QueenA thirty-something woman is driving a car while her 5-year-old daughter is peacefully sitting in the back seat.
The woman is being pulled over by a policeman for speeding.The policeman notices the girl in the back seat, and comments with a friendly voice:“Mummy a bit in a hurry, was she?”The girl looks at the policeman with serious eyes and answers in a monotone voice:“She’s not my mommy.” She then lifts up a drawing pad where she has scribbled the word: HELP, and adds articulating: “Help me.”“Step out of the car Madam!” The policeman orders strictly.The girl looks mischievously towards the camera and a text appears:Born to create drama.Young Director Award by CFP-E/Shots (European Federation for Commercial Film Producers)
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