Our support centers project has turned into a 360-degree campaign with the power of PR, advertising, creative media applications and technology. With the digital monument in the second leg of our project, we aimed to expand solidarity and empower women. The barriers to solidarity in the region were exacerbated by the earthquake and the fear of being forgotten. We harnessed the power of technology, art, META Chatbox and artificial intelligence to reach as many supporters as possible. We think it is relevant because we use all channels in our project.

According to a Turkey-wide survey conducted with IPSOS in 2021, 6 out of every 10 young women stated that there are obstacles on the way to their dreams. We launched our "On Our Own Way Project, with Community Volunteers Foundation (TOG), an expert NGO in its field. Since 2021, we have provided Udemy training content to 60,000 & scholarship support to 278 young women. After the earthquakes in Turkey, the obstacles of young women in the region grew even bigger. We had to look for answers to the questions of what we can do for the empowerment of young women affected by the disaster. As a brand with a mission to empower young women our goal was to support young women in the disaster area emotionally and socially. We also aimed to create a social movement to bring the "forgotten" concern to the agenda and to increase solidarity.

For young women in the region, new challenges have been added on top of the obstacles that existed even in the pre-disaster period. There are approximately 990 thousand young women between the ages of 17-25 in 11 provinces. More than 300 thousand young women university students were directly affected by the disaster. Due to the difficult conditions in this region, young people cannot socialize and cannot access online education due to lack of technological facilities. There is no place for young people to spend time in the region, and they do not have private spaces in tent and container cities. The difficult economic conditions of the people affected by the disaster and the difficulties caused by the earthquake also increase gender inequalities. 11 provinces had the lowest rate of women's employment even before the earthquake. Women do 78 percent of agricultural labor in the region, and most of them work without insurance or health insurance. The provinces in the earthquake-affected region are among the provinces where marriages under the age of 18 are common. Due to the magnitude of the disaster, the recovery process will be long. Therefore, it is critical to provide sustainable support in the region. We care about young women taking a more active role in social, political, academic, in short, in every field. We believe that there is an important need to provide emotional and social support for young women affected by the disaster to take hopeful and strong steps on their own way again.

Our support approach was based on two pillars. The first one was creating a long-term support system for the young women in the region. So with Society Volunteers Foundation (TOG) whom has been our partner in On Our Own Way project we developed and built Women Support Centers in Adıyaman, Kahramanmaraş, Hatay, and Malatya provinces. With these centers we are contributing to TOG's goals of empowering thousands of young women psychosocially and socially in the region. The second pillar was about raising awareness about the emotional needs of the people in the disaster region. They feared of being “forgotten and left on their” own by the rest of the nation in the mid or long term. So, our approach was to create awareness about this fear and bring in solidarity and nurture hope by creating Gen AI supported digital monument called The Monument Of Solidarity.

The target audience of the Elidor X TOG Young Women's Support Centers project consists of all women, especially "young women" between the ages of 17-25 who experienced two major earthquakes centered in Kahramanmaraş on 6 February. In addition, the target audience includes the public, those who want to help and solidarity, the business world, media, academia and NGOs.

TOG was our partner in the On Our Own Way project, which started in 2021 and consisted of activities aimed at empowering young women. Our goal in the disaster zone was to support young women emotionally and socially. We identified our strategy for this goal as capacity building support for the work of civil society. Thus, with TOG, we projected the establishment of support centers in the region that would provide services and programs exclusively for young women.

After the February 6 earthquakes, our support approach was based on two pillars. 1st one was creating a long-term support system for the young women. we established 4 support centers with Society Volunteers Foundation in the region to provide emotional support to more than 25.000 young women The second pillar was about raising awareness about the emotional needs.We built an AI-supported digital monument to bring the region's concern of being "forgotten" to the agenda and to increase solidarity. We transformed the paintings made by young women affected by the disaster, messages of support from all over the world, and Karsu's composition Hope (we collaborate with singer & pianist Karsu, who lost her relatives in the earthquake, sincerely shared her grief with many people, and raised awareness by expanding national and international aid campaigns) for our project into a video work with artificial intelligence.)We exhibited it in Istanbul and in region.

1-) With the 4 centres we established in earthquake zones, we provide an activity traffic involving 3.200 participants per month.

2-)According to the research results (Twentify A.23), our campaign contributed to increase our brand strength and preference scores. While 96% of the participants stated that they liked the campaign, 73% said that their trust in Elidor increased. The project encouraged 69% of them to use Elidor. ) Elidor was the first brand that came to mind when it comes to social responsibility for women's solidarity by 45% of the research participants.

3) We broke a record by collecting 20K solidarity messages in 6 days (We accessed 80% of the Targetable Meta universe in 12 days) with chatbot activation we created (1st in TÜRKİYE), a first in social responsibility. Furthermore, our project was selected as Global Best Practice by Meta.

4)On the ad recall side, 5.9% brand increase