Media > Product and Service
ARTPLAN, Rio De Janeiro / BANCO DO BRASIL / 2007
Awards:
Overview
Credits
CommunicationGoal
Banco do Brasil, the Latin America's biggest bank with approximately 23 million clients takes up the challenge of increasingbrand's awareness and loyalty making each and every client feel unique.
Effectiveness
The campaign doubled the number of new accounts. Logins had a 300%increase. Spontaneous media launched in different means.
Execution
Hundreds of Bank of Brasil´s entrance banners were rebranded with clients' names.
MediaStrategy
300 entrance banners in nine states are rebranded with clients' names.In every bank, clients see different names such as "Bank of Carlos" replacing the real name " Banco do Brasil" (Bank of Brazil).
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