Based on the Idea “Insure the now” our films portray two seemingly situations, in which the dad of family and guy among his friends realize how valuable the moments are even though they are pretty mundane. The dad is just spending a morning in bed while his kids and wife are still asleep. Our guy is having a good time with his friends at the lake even though it’s not a perfect day. In both situations, we see them taking in the moment and suddenly the fact that they can enjoy time with their family/friends suddenly isn’t taken-for-granted anymore.

The insurance market in Germany is highly competitive and dominated by big players like Allianz and Ergo. In order to stand out as a rather small insurance company like Hannoversche, you have to stand out from the crowd of "you should have done that earlier" and "once-in-a-lifetime" stories. The task, therefore, was to find an unoccupied angle on the topic of insurance and develop a campaign based on it.

In our increasingly fast-moving times, nothing is as fleeting and at the same time as valuable as the now. Based on the Insight, we developed the campaign "Insure the now", which elevates everday mundane moments and makes them special. Because nothing is as worth protecting as the present.

The Campaign had an overall reach of over 6.37 mio and generated more than 23,2 mio impressions. With 6.96%, it exceeded the industry benchmark true view rate of 3,77% by far. Besides, it more than doubled the industry benchmark completion rate 0.18% with ratings raging from 0.5% up to 0.7%. The campaign raised the overall brand awareness by 10%. Furthermore, it lead to a 7% uplift on the item fairness, 9% on the item trustworthy, 9% on the item individuality, 14% on the item sympathetic and 14% on the item proficient.