This campaign marked the start of a new Euskaltel venture involving the socialisation of digital TV.

Four TV pieces were made in which, in an epic but humorous style, the two principal advantages of Pay per View were combined: star football and the best new film releases.The plot is a simple one. Based on this, we went on to choose a scene for the football – cinema combination; an epic battle taking place a century and a half ago, allowing for a spectacular and competitive film-making style, that is elegant yet not excessively brutal (the same as football).