VitaFresh is a revolutionary cooling technology from Bosch. It keeps vegetables, fish and meat fresh extremely long. So our task was to increase the awareness level of VitaFresh to our target group - everyone who likes fresh food. We decided to go, where freshness matters to them the most: in supermarkets. For one week we placed in the freezer sections attention-getting food-dummies: fresh meat from an age of a time long, long ago. Marked with our label the fresh Stone Age Meat hit our target group directly with its message. Curious people were directed to a webspecial for more information. The beefy objects were supported by leaflets and announcements in the supermarket.