Industry Craft > Illustration

FRUITS

TBWA, Boulogne-Billancourt / LE CHOCOLAT DES FRANCAIS / 2022

Awards:

Shortlisted Cannes Lions
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Le Chocolat des Français is a brand known for its illustrated and creative packaging. For Valentine's Day 2022, the brand created chocolate using ginger, renowned as an aphrodisiac. Ideal to reawaken the libido of couples who have fallen into routine. The brief was simple: create packaging and a campaign that’s colourful, fun and sexy. We created five packs with naughty visuals that blend into five bored couple scenes. To avoid censorship, the visuals use everyday objects that become sexually ambiguous when read with the line “Spice up your Valentine's Day.” Five packs and visuals made by five different illustrators.

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