Social and Influencer > Websites & Microsites

HBO VOYEUR

BBDO NEW YORK, New York / HBO / 2008

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

CampaignDescription

HBOvoyeur.com was the online hub of a multi-platform storytelling experience that invited super-fans to engage with the project as a whole. At centre stage was a film made up of interconnected stories within eight apartments of a random urban dwelling. Each apartment was a single-take performance to heighten the effect of window peeping.If users chose to explore the cityscape beyond, they found four new stories featuring other city dwellers. In total, there was over two hours of filmed content, a behind-the-story blog (thestorygetsdeeper.com), six custom soundtracks and downloadable extras including screen savers and video for PCs and mobile devices.

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