Post Jio launch, we observed massive surge in video calling. However, the process of visiting a webpage or downloading an app and then to type, surf, read remained far more cumbersome for most internet users. The challenge in front of us was to simplify UX (User eXperience) for the Next Billion internet Users.

We leveraged the fact that calling is easier than surfing, to create world’s 1st AI based Video Call Platform offering conversational AI experience with a human face over a video call.

It used a powerful artificial intelligence based platform to listen to user questions and respond to them in the most appropriate way. In addition, the platform auto-learning feature helps improve the answering accuracy. It’s based on the concept of conversational computing, which means it grown and builds intelligence as consumer converse more and more.

Nothing succeeds like Bollywood, Politics & Cricket when it comes to educating masses as a rule in India.

We launched first JioInteract campaign using entertainment & lifestyle as a hook with the biggest stars from Bollywood like Amitabh Bachchan, Sharukh Khan, Ranbir Kapoor, and Shraddha Kapoor. The subsequent campaign cover broader categories including initiative of World Yoga day by creating a lifestyle focused video call experience with Swami Ramdev.

The ease of invocation of the JioInteract platform by simply dialing (7000070000) has enabled customers from rural India to talk to their favorites stars & get on to a one-to-one interaction which would not have been possible through traditional media like TV, Radio, OOH or digital.

This also meant that conversational computing was required, meaning it grows and builds intelligence as consumer converse more and more.

It resulted in 25Mn+ minutes of consumer interaction in just 2 weeks of the launch.

Apart from increasing the reach of digital medium, it also added new customers to Jio’s consumer platforms.

For the very 1st Video call experience which was for the movie 102 Not Out, Mr. Bachchan (as a Bot) spent a total of 600,000 hours – equivalent of 68 years, working 24 hours a day - attending face-to-face video calls. This would cost billions & still be impossible to pull off without the aid of JioInteract Technology.

Jio Interact extended humane interaction with the end consumer without compromising on the quality of the conversation. It was a marriage of technology with the marketing world.