It was difficult to design an installation that worked well in low light conditions and wouldn't get distracted by the moving lights and strobes in clubs. Since the computer generated vision is based on image analysis a changing brightness of light can be a real problem. The graphics needed to be very fast and responsive to work well with fast dance moves. Additionally, the installation had to pick up any movement right from the bottle, in a very dark setting.

Heineken launched the next phase in high-end line of aluminium packaging: the STR bottle. The premium bottle is served in the world's most exclusive bars and nightclubs and has been designed containing a hidden surprise. This futuristic bottle needed an activation that would match its style. The brief was to create a concept matching the theme of “Light up the Night”, paying tribute to the STR bottle, fitting to a club environment and resonating with the design and fashion crowd.

Through the use of Kinect technology and special optical filters the light was neutralized and an engaging experience was created. The design was inspired by long exposure photography, bringing images to life in the night club setting.

After a successful opening night in Milan, a portable version of the Lightstreaks installation has been created. The installation has been downloaded from Heineken’s brand portal and used in over 30 countries touring club locations and events around the globe. The installation finally found its permanent home in the bar of Heineken Experience Museum in Amsterdam.

As a result of the enormous success of the first "co-creation" project, Heineken has decided to organize a second edition of the "Open Design Explorations" at Salone del Moblie 2013, where they showcased more innovative ideas.