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LISTEN TO YOUR LUNGS
THE BRILL BUILDING, Dublin / MARIE KEATING FOUNDATION / 2021
Overview
Credits
Overview
Cultural / Context information for the jury
Those most at risk of lung cancer are 60+
During the time this print ad aired, they were isolating at home from COVID.
Consumption of 'news' media - print and radio went up at this time but calls to GPs and referrals to lung screenings went down.
A simple powerful message was needed to cut through the COVID noise and remind this audience that there was a real danger from another untreated cough.
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