Industry Craft > Art Direction
BBDO, Dusseldorf / ALZHEIMER RESEARCH INITIATIVE / 2018
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EntrySummary
With 1.2 million Germans suffering from Alzheimer's and 3 million expected by 2050, Alzheimer Research Initiative is working fervently to raise funding for a cure. Our brief was to share the absolute heartbreak of what it means to have Alzheimer's, and instil a sense of urgency in fundraising for a cure. Alzheimer's disease gradually destroys the memory - a painful and tormenting process for patients and their loved ones.
Translation
Piece by piece Alzheimer's
takes away the memory.
Help to win the Fight
Alzheimer
Research
Initiative
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